Will Artificial Intelligence Improve Airport Service? A CBS This Morning Report

Will Artificial Intelligence Improve Airport Service? A CBS This Morning Report
July 31, 2012 10:37 am
Will Artificial Intelligence Improve Airport Service? A CBS This Morning Report

A lot has been said about the decline in airport customer service, but three airports in the New York area, plus Washington Dulles International Airport and Boston’s Logan International Airport now have customer service representatives who are always polite and never take breaks. What’s the catch? They are computer avatars.
It remains to be seen if “Ava,” the computerized, hologram-image is indeed helpful for travelers. Ava is programed to answer to most common questions, but she is not actually interactive. Though future iterations of the technology should be able to hold conversations, the current version offers flight information and tips about transportation options like shuttle bus and taxi pick-ups.

The life-size, human-form flatscreen activates when a traveler approaches.

In New York, the Port Authority has invested $180,000 in renting five Ava reps for Newark, Kennedy and LaGuardia airports. Overseas, airports in Paris and Manchester have also be experimenting with the technology.
On air, Peter cautions that Ava is just one piece of the puzzle when it comes to airport cost cutting measures.

Watch the full CBS This Morning report to see how we have lost the art of conversation when it comes to present day customer service.


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